World Cup broadcasters target 6bil screens 4.7bil devices: Ovum
Connected devices are playing a essential function in evolving viewing behavior for large-event TV Traditional broadcasting nevertheless has biggest target market and generates most cost for rights holders THE FIFA World Cup is proving to be the maximum on hand inside the match’s records, with broadcast and streaming services available on as much as five.nine billion screens globally, in step with Ovum. In a assertion, the UK-based consulting and studies firm said that PCs, pills, and smartphones are supplying options to traditional TV viewing, accounting for 57% of all screens. However, with soccer enthusiasts eager to look at the fits on the biggest screen and inside the maximum resolution viable, Ovum stressed that the significance of traditional broadcasting – thru terrestrial, cable, satellite, or IPTV (Internet Protocol television) – for attracting the largest audiences and producing the most value for World Cup rights holders. Connected gadgets are playing a vital ...