New branding for Acer as it seeks to transform itself
New approach and identity within the wake of management shakeup Aims to transform into ‘hardware + software program + offerings’ company TAIWANESE tech giant Acer Inc has unveiled a new visible identity or branding because it seeks to convert itself from a hardware business enterprise into a ‘hardware + software program + services’ organization inside the wake of management shakeups and monetary struggles. The corporation is betting on its BYOC (Build Your Own Cloud) strategy, first announced final December after the abrupt resignations of both chairman and chief government officer j.t. Wang and president Jim Wong in November. Those resignations got here after Acer, as soon as the sector’s No 2 non-public computer supplier after Hewlett-Packard, mentioned a internet lack of US$446 million inside the 1/3 area of 2013, forcing founder Stan Shih to return lower back to the enterprise as chairman and intervening time president to assist revive its fortunes. In the December decl...