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PropertyGuru: Yesterday Singapore today SEA tomorrow … ?

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Differences among markets in Malaysia and Singapore Mobile looks set to lead the next charge IN December 2007, two expatriates in Singapore – Steve Melhuish and Jani Rautiainen – released their PropertyGuru portal, hoping to deal with what they noticed as a vacuum in the island republic which on the time did now not have any online property web sites. That speedy modified within a few months, with a Malaysian property portal setting up a Singapore portal, even as two of the most important media groups there released online classifieds web sites with actual estate listings too. As Melhuish remembers in our preceding installment, PropertyGuru managed to stave off the opposition and establish an 80% marketplace percentage inside 3 years. Having cemented its leadership function, and with a host of accolades and awards on its mantel, the enterprise changed into now prepared to have a look at the nearby marketplace. Which caused one of its biggest errors, says Melhuish (%) . “In phrase...