Pivot to K-Pop leads to possible US$400000 seed funding
Team began with a general track video web page, however determined to pivot with a sharper awareness on K-Pop Pivot has paid off, with Eumakh near securing US$400,000 in seed funding THEY began with an internet tune video platform, but a pivot right into a extra focused website online – Korean pop track – has led Eumakh close to sealing US$400,000 in seed investment. The team in the back of Eumakh, Korean for “track,” first labored collectively on AtticTV, a ‘music discovery’ web page which allowed users to view track clips and customise their own library of ‘mixtapes’ to share with friends. According to a file in e27, AtticTV grew at a regular charge within the first 3 months of its live beta, hitting 15,000 monthly precise visits. However, the ones halcyon days did not closing – human beings simply weren’t sticking to the website, stated founder and chief executive officer Johnson Goh. “Because of the dearth of recognition, the value of consumer acquisition turned into pr...