Auto industry needs to get with online program: Accenture
In Malaysia, vehicle consumers visit a median of eleven one of a kind websites previous to making the purchase Lack of included virtual advertising in auto industry, that is lagging at the back of other retail sectors CONSUMERS say they're turning to loads of online and offline offerings to assist them make their car-shopping for choices due to the fact industry websites do no longer fulfill their needs, a new global survey by means of Accenture famous. The survey of thirteen,000 drivers in eleven countries – together with 1,000 in Malaysia – determined that clients believe the car-buying process might be less difficult and faster if the content material on auto industry websites became customized to be greater applicable to their precise car-buying possibilities. It would additionally assist if the industry followed such on-line innovations as web chat and cell-enabled web sites, that are used extensively in different retailing sectors, Accenture said in a statement. C...