Interesting insights into smartphone behavior
Smartphone penetration: Disparity in studies findings But boom is hovering and behavior is changing SO, is our smartphone penetration at 88% or round 30%? Late final month, GfK, a global research firm, launched a declaration with highlights of its South-East Asia phone market survey. Gerard Tan, account director for Digital Technology at GfK Asia, was quoted as saying, “The markets with private phone penetration are Malaysia and Singapore in which stages have already reached a excessive of 88%.” But closing Tuesday, any other research organization, Nielsen, launched highlights of its Smartphone Insights Malaysia which covered its estimate of 27% as being the telephone penetration fee in Malaysia. The record also found out some charming cellular behavior so one can be particularly useful for marketers developing apps for the marketplace (chart) . But earlier than I delve into the conduct part, this ration of smartphone users in Malaysia is bugging me, mainly the massive disparity ...