The Big 3 and gaps in the M2M m-commerce ecosystems
Industry fragmentation and absence of standards act as headwinds Smart gadgets and cloud offerings key factors to power adoption MOBILE trade or m-commerce has been touted as a hot space in Malaysia for a number of years, but it has not genuinely taken off but. The likes of Mudah.my, Maybank and AirAsia may be visible as most of the market leaders, yet no-one has a clear take care of of the market length or growth as no information is to be had. ‘The Big Three’ cellular telcos – Celcom Axiata, DiGi and Maxis – were gearing for m-trade for a number of years. When Digital News Asia (DNA) reached out to them via electronic mail, none may want to monitor any clue as to how the market is actually doing, even though all 3 said they expected it to grow. Celcom has already been taking an aggressive role by way of launching three m-commerce sites. Its leader government officer (CEO) Shazalli Ramly stated his agency would retain to paintings closely with its traders and different...