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Team began with a general track video web page, however determined to pivot with a sharper awareness on K-Pop Pivot has paid off, with Eumakh near securing US$400,000 in seed funding THEY began with an internet tune video platform, but a pivot right into a extra focused website online – Korean pop track – has led Eumakh close to sealing US$400,000 in seed investment.   The team in the back of Eumakh, Korean for “track,” first labored collectively on AtticTV, a ‘music discovery’ web page which allowed users to view track clips and customise their own library of ‘mixtapes’ to share with friends.   According to a file in e27, AtticTV grew at a regular charge within the first 3 months of its live beta, hitting 15,000 monthly precise visits. However, the ones halcyon days did not closing – human beings simply weren’t sticking to the website, stated founder and chief executive officer Johnson Goh.   “Because of the dearth of recognition, the value of consumer acquisition turned into pr...

Sought market validation too overdue, pivot narrows consciousness sans gamification factors LSM event geared toward saving others from high priced lessson, increasing probabilities of success HOW hard is the startup adventure? Tough enough that even eleven years of entrepreneurial revel in underneath the belt does not guarantee that one will make all of the right actions, or at the least, keep away from the important pitfalls.   This is the revel in of Zafrul Noordin, cofounder of Code Army who says that he simplest discovered his niche in November 2013, more than years after release. Prior to that he changed into running a digital company for seven years and had racked up a total of eleven years of entrepreneurial revel in earlier than launching CodeArmy.   In July 2012, Digital News Asia (DNA) had posted a piece approximately Zafrul in the early days of his adventure:   In his mid-30s and having run a virtual employer (Motion Works Sdn Bhd) for the beyond 11 years, Zafrul ...