PR strategies: Do you really need to suck up?
Media engagement techniques frequently alternate at distinct degrees of a company’s growth But showing favouritism or permitting yourself to be bullied puts your credibility at risk IT become exciting times remaining week for the startup scene in Malaysia, now not simplest in terms of some funding bulletins – GrabTaxi getting more than US$15 million from international investors and CatchThatBus getting an undisclosed seven-digit amount from Singapore-based traders – but also in terms in their media engagement and public members of the family (PR) techniques. This became the equal week that Digital News Asia (DNA) had determined to focus on PR for our monthly Disrupt panel dialogue and gathering occasion, which regarded into while and if startups need to begin thinking about enlisting professional PR assist, and the problems they might face. It was serendipity, if you want, because both CatchThatBus and GrabTaxi had wildly differing media engagement strategies. CatchThatBus tr...