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Aggressive advertising plan, objectives 3-5% marketplace proportion by stop-2013 Has learnt its training from its first foray – localization is key aspect SHENZEN-based TCL Communication Technology Holdings Ltd is aiming its Alcatel OneTouch brand of smartphones and capsules, formed thru a 2004 joint undertaking with Alcatel-Lucent’s mobile cellphone department, at the Malaysian marketplace for the second time, announcing it changed into “again with a vengeance.”   The company has appointed Ten Ten Telecommunications, a subsidiary of TEN TEN Holdings, as its sole distributor in Malaysia, and might be embarking on a first-rate advertising pressure, said Liza Woods (percent, proper) , Asia Pacific local income director at Hong Kong Stock Exchange-indexed TCL Communication.   The enterprise’s first try at penetrating the Malaysian marketplace three years in the past did no longer go well. “I’ll be sincere – our presence then turned into now not pretty right,” she stated.   “As with ...

Showcases all present day phone models introduced to Malaysia, in addition to upcoming ones By end-2014, goals to have 6 idea shops and 20 accepted service centres nationwide >SHENZEN-based totally TCL Communication Technology Holdings Ltd has opened its first concept save for its Alcatel OneTouch emblem of smartphones in Malaysia, positioned on the ground ground of Low Yat Plaza in Kuala Lumpur.   The business enterprise defined the idea save as a milestone for the emblem for the reason that its go back to Malaysia in early 2013.   Alcatel OneTouch stands for simplicity, shade, and accessibility, the company said in a declaration, adding that the concept store displays its imaginative and prescient and assignment to design smartphones at a smart price “which might be as smooth to apply as they are to choose.”   “We are proud to eventually have our very personal idea shop in Malaysia,” stated k.l. Kong, united states manager of TCT Mobile Malaysia.   “With the noticeably agg...