Malaysia leads in RTB market spend for 2014: Magna Global study
Emerging Asian markets show fastest programmatic growth, general spend of over $500m Malaysia might be the No 1 market for RTB this 12 months with US$12 million spend EMERGING markets in Asia show the fastest programmatic increase in 2014 with a total spend of over US$500 million, up 73% from 2013, in step with a brand new examine by way of Magna Global. The strategic international media unit of IPG Mediabrands currently released its The International State of Programmatic record, which functions research approximately the nation of the programmatic enterprise in 24 markets throughout the globe. Programmatic shopping for is the manner of executing media buys in an automated fashion via digital systems which includes: exchanges, trading desks, and call for-aspect structures (DSPs). This method replaces the conventional use of manual RFPs (request for proposals), negotiations and insertion orders to purchase digital media. Prashant Kumar (p.c) , president of IPG Mediabra...