Mach promotes 'third way of shopping'
New digital marketing campaign by Mach through Hong Leong Bank pursuits to sell responsible buying Microsite capabilities personalities with desire lists MACH via Hong Leong Bank has launched a unique virtual campaign aimed toward the Gen Y section to sell "accountable buying." The campaign, titled The Third Way of Shopping , pursuits to spotlight accountable shopping, encouraging customers to spend wisely and responsibly. “This is the first digital campaign of its kind and we need humans to find out that there may be a wiser way to save. All it takes is a piece of planning. Furthermore, with The Third Way of Shopping , the person gets rewarded for it too,” says Mark Tan (percent) , popular manager of Mach, Personal Financial Services, Hong Leong Bank. The financial institution is likewise currently running to associate with several merchants to offer different gives doable thru the microsite and using Dream Jar, Mach’s purpose based savings account. These offers ...