Mach promotes 'third way of shopping'
- New digital marketing campaign by Mach through Hong Leong Bank pursuits to sell responsible buying
- Microsite capabilities personalities with desire lists
MACH via Hong Leong Bank has launched a unique virtual campaign aimed toward the Gen Y section to sell "accountable buying."
The campaign, titled The Third Way of Shopping, pursuits to spotlight accountable shopping, encouraging customers to spend wisely and responsibly.
“This is the first digital campaign of its kind and we need humans to find out that there may be a wiser way to save. All it takes is a piece of planning. Furthermore, with The Third Way of Shopping, the person gets rewarded for it too,” says Mark Tan (percent), popular manager of Mach, Personal Financial Services, Hong Leong Bank.
The financial institution is likewise currently running to associate with several merchants to offer different gives doable thru the microsite and using Dream Jar, Mach’s purpose based savings account. These offers are expected to be launched next month.
According to Hong Leong Bank, social media platforms along with Facebook and Twitter could be heavily leveraged to spread the word approximately the marketing campaign to its goal Gen Y audience. In addition, the bank additionally has a collaboration with upcoming innovative arts festival, Urbanscapes.
The campaign, so that it will run till Jan 31, 2013 functions a microsite highlighting a number of Malaysia’s most thrilling personalities sharing their desire lists, must their purchases be free from the ache of credit score and the guilt of cash.
Among them are Lucas Low, editor of Lowyat.nET, Nigel Yap, editor of Stuff magazine and Fuad Alhabshi, front guy of local indie band Kyoto Protocol.
"At the instant, we don’t have a committed area on the microsite for customers to upload their want listing and percentage how they may be on track to fulfilling their goals," said a financial institution spokesperson.
Positioned as a cutting-edge life-style financial institution, Mach by way of Hong Leong Bank is a sub emblem of Hong Leong Bank which seeks to embody the quality of ‘bricks and clicks.’ The idea financial institution is touted to characteristic customizable products and services, eco-friendly approaches, non-intrusive high tech self-provider principles, convenient locations, and rapid turnaround time.
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