Astro expands distribution via Google’s YouTube
Astro Digital and Google ink Content Hosting Services Agreement Total of 14 Astro channels with over three hundred hours of content material now available thru YouTube Malaysia ASTRO Digital, a subsidiary of Astro Malaysia Holdings Berhad, has entered into a strategic collaboration with Google to extend the distribution of its branded content to Malaysia and the rest of the sector thru YouTube. Commenting at the collaboration, Henry Tan, chief running officer of Astro said: “We are thrilled to accomplice Google to widen the distribution of our Malaysian content material onto digital structures which includes YouTube, so that we can go beyond the family to get entry to non-Astro clients in addition to Malaysians living overseas or each person inside the global, who are inquisitive about our content supplying.” Astro Digital and Google inked the Content Hosting Services Agreement in March of this yr and the media agency has hosted its content on YouTube because the release of Y...