Astro expands distribution via Google’s YouTube

  • Astro Digital and Google ink Content Hosting Services Agreement
  • Total of 14 Astro channels with over three hundred hours of content material now available thru YouTube Malaysia

Astro expands distribution via Google’s YouTubeASTRO Digital, a subsidiary of Astro Malaysia Holdings Berhad, has entered into a strategic collaboration with Google to extend the distribution of its branded content to Malaysia and the rest of the sector thru YouTube.
 
Commenting at the collaboration, Henry Tan, chief running officer of Astro said: “We are thrilled to accomplice Google to widen the distribution of our Malaysian content material onto digital structures which includes YouTube, so that we can go beyond the family to get entry to non-Astro clients in addition to Malaysians living overseas or each person inside the global, who are inquisitive about our content supplying.”
 
Astro Digital and Google inked the Content Hosting Services Agreement in March of this yr and the media agency has hosted its content on YouTube because the release of YouTube Malaysia during the equal month.
 
Astro now has 14 channels on YouTube with over 300 hours of library content and these channels have done over 35 million cumulative perspectives for the reason that launch.
 
Content offerings consist of six complete duration “trap-up” channels from NJOI, the business enterprise’s loose satellite tv for pc TV available across three vernacular languages consisting of Astro’s Awani, Prima, Oasis, Xiao Tai Yang, AEC and Vaanavil.
 
In addition to these six channels from NJOI, there are 8 short-form promotional channels which feature backstage, track films, promos, extras and educational clips in English, Malay and Chinese.
 
Prime Minister of Malaysia Datuk Seri Najib Abdul Razak witnessed the partnership. Astro changed into represented through Tan, and Google by way of Julian Persaud, its South-East Asia managing director. The event took place at the side of the Digital Malaysia and the MSC Malaysia International Advisory Panel (IAP) meeting these days (Oct nine).

Keyword(s) :
Astro Google Malaysia YouTube Content Ecosystem Collaboration
Author Name :
Digital News Asia

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