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Mobile delivering higher CTRs than PCs: Criteo report

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Consumer e-trade insights in Q1 2014 Mobile Flash Report Android devices account for sixty six% of total e-commerce sales globally MOBILE has emerge as an important marketing medium, as consumers are more and more spending extra time having access to the Internet on their tablets and smartphones, with a brand new document through Criteo showing that cellular promises better click on-thru costs (CTRs) than PCs throughout maximum enterprise verticals.   Criteo, which specialises in virtual performance advertising and marketing, stated its Q1 2014 Mobile Flash report demonstrates how mobile plays an more and more critical position in efficiently attaining consumers.   The report represents the Internet browsing and purchasing behaviour of the greater than 920 million unique international Internet users that Criteo’s advertisements attain, the organization stated in a declaration.   “Every zone we’re analysing strong cell facts from close to one billion Internet users that we lever...