World Cup most social sporting event ever: Adobe Digital Index
Adobe Digital Index: Highest stage of social buzz coming from APAC More social mentions than both Sochi Olympics and 2014 Super Bowl NEW statistics from Adobe Inc has showed the 2014 FIFA World Cup is the maximum social sporting event ever, surpassing the Sochi Olympic Games and the 2014 Super Bowl, which comes as no marvel to most of the arena. Since June 2013, the World Cup has generated extra than 19 million social mentions, Adobe stated in a statement. The Adobe Digital Index has been shooting statistics through Adobe Social, protecting buzz from social channels such as blogs, Facebook, Google+, Reddit, Twitter, Dailymotion, Flickr, Instagram, Tumblr, Foursquare and YouTube. More than 69 million social mentions had been included within the pattern from 230 international locations and territories speaking approximately the World Cup, the company stated. Tamara Gaffney, Adobe’s precept analyst with Adobe Digital Index, said the World Cup has had extra social mentions wi...