For Puncak Semangat success lies beyond TV
Five Pillars sales movement key to its virtual TV sustainability Hopes to interrupt even on US$493mil capex spend in Year Seven SELECTED to construct, function and control the infrastructure for digital terrestrial tv broadcast (DTTB) service in Malaysia for 15 years, Puncak Semangat Sdn Bhd gave its first media briefing on its plans on June 2. And even as the briefing has laid to rest rumours that it had deliberate to get into the content sport and venture Astro Malaysia Holdings Bhd, it also served to highlight that its commercial enterprise version past collecting rent from broadcasters to deliver their content digitally, will be difficult. This may be seen from the reality that of its 5 pillars sales move, three come from non-broadcast sources, particularly Connected Services, t-Commerce & Application Services and Soft Services (see desk) . These will be introduced via broadband and LTE (Long-Term Evolution) connectivity which suggests that Puncak Semangat’s set-p...