Deep Dive: It’s sizzling in the telco world
- DNA introduces its inaugural Deep Dive collection
- First time virtual handiest cognizance produced on telco zone
I AM excited to convey to you DNA’s inaugural Deep Dive report, and it's far on the sizzling telecommunications industry in Malaysia.
As I mentioned in one of my articles in the 16-page PDF Telco Deep Dive, the telco market right here, specifically at the cellular side, has always been interesting – but it has grow to be even greater so this yr.
With spectrum refarming due for 2015, each one of the incumbents is probably a little frightened approximately how their spectrum is going to be allocated via industry regulator the Malaysian Communications and Multimedia Commission (MCMC).
Meanwhile, past spectrum, the enterprise’s massive Telekom Malaysia Bhd (TM) has decided to re-input the mobile arena via its acquisition of Packet One Networks Sdn Bhd (P1), making all the incumbents even extra apprehensive.
It is going to be even more of a battlefield now for the hearts and minds of customers.
With MCMC facts displaying that as of Dec 31, 2013, Malaysia had more than forty two.ninety five million mobile subscribers, comprising 35.31 million prepaid subscribers and 7.sixty four million postpaid subscribers, the marketplace is absolutely saturated. These numbers translate to a mobile penetration rate of 143.6%.
Anyone who wants to increase market share will should do so through grabbing clients faraway from a competitor. But the cutting-edge research exhibits that clients are not simply looking at price as the primary aspect for them to hold a relationship with their telco service issuer.
For the primary time in the 15-yr history of an annual survey that Ericsson conducts, the Mobility Report, customers are rating performance as greater crucial than charge in gauging their experience with their mobile provider provider.
How will this shake the marketplace right here? Will we see heavier investments in networks? Will the MCMC maintain dishing out fines for dropped calls to our operators? Can Maxis leader executive officer Morten Lundal correctly alternate mindsets in his company? Is the new campaign, ‘It’s Not OK to Be OK,’ the begin of more aggressive internal and outside changes to come back?
You can usually observe the cutting-edge industry happenings on DNA, but for now, please down load the PDF to revel in the testimonies we've added to you – registration no longer wanted!
I should point out that this inaugural DNA Deep Dive is the first time a Malaysian media enterprise has produced a virtual-handiest unique focus on the telco area in Malaysia.
The DNA crew felt compelled to supply any such characteristic as there are just too many thrilling matters going on inside the quarter.
We are also pleased that rather appeared management consulting firm, The Boston Consulting Group, has given DNA permission to carry a latest telco article it ran on its portal, which talks approximately quite a number of latest methods telcos can monetise their core belongings in a digital global.
And be sure to check out the infographic which suggests you how your very own body can be a community that transmits information!
Happy studying.
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No 1 risk for telcos is failure to adapt to new technology: EY study
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