Groupon Malaysia users donate nearly US$46000 to charity
- 14,098 humans contributed a complete of over US$forty five,959 to the ‘Be The Difference’ marketing campaign
- The 17 charity organizations had been selected with the aid of the 17 finalists of the Miss Universe Malaysia festival
AN on line collaboration among Groupon Malaysia, Miss Universe Malaysia Organisation and Grim Film to create greater recognition and help for 17 Malaysian charity groups noticed 14,098 human beings contributing a complete of over RM140,980 (US$45,959) to the ‘Be The Difference’ campaign.
“From the awesome help which we’ve seen from Malaysians, we are pleased to say that the ‘Be The Difference’ marketing campaign has been an overwhelming fulfillment both in raising budget and focus for the ones in want and as a demonstration how social e-commerce has empowered Malaysians to take meaningful action,” said Joel Neoh (p.c, left), vice chairman and general supervisor of Groupon South-East Asia and India.
Through a unique microsite hosted by using Groupon, Malaysians had over three hundred hours to contribute to 17 separate causes which have been chosen through the 17 finalists of Miss Universe Malaysia 2013 festival.
The charity agencies encompass Shelter Home for Children, HOPE Worldwide, Rumah HOPE, SPCA Selangor, KIWANIS Job Training Centre, Malaysian Dogs Deserve Better, Rumah Kasih Nurul Hasanah, Dyslexia Malaysia, the House of Joy, the Good Samaritan House, the Shepherd’s Centre Foundation, the Saint Barnabas Home, the Precious Children Home, SPCA Sabah, SPCA Sarawak, Malaysian Nature Society and Yayasan Chow Kit.
According to Katy Lee, executive director of HOPE Worldwide, the ‘Be The Difference’ marketing campaign with the aid of Groupon has helped corporations including hers to reach out to a ways larger audiences than formerly feasible, which is essentially because of its social engagement abilties.
“… Groupon has substantially assisted in bridging the space among charitable enterprise and the contributors of the general public, and offering actionable means for them to reveal their support,” she said at a unique cheque presentation ceremony.
Sharon Woo, advertising and partnership supervisor for the Malaysian Nature Society, brought that “We consider that the appearance of social media has given beginning to a new generation of civic obligation and look ahead to comparable engagements in the future years.”
“Miss Universe Malaysia Organisation is proud to over again be doing what we can to raise awareness and guide for the underprivileged for the duration of Malaysia,” stated Nadine Ann Thomas (% above, right), Miss Universe Malaysia 2010 and consultant for Miss Universe Malaysia.
“Through this partnership with Groupon we’ve been capable of encourage even greater Malaysians to be the distinction in improving the lives of others and we hope that the attention and goodwill which has resulted from this marketing campaign will continue even after its end,” she brought.
In an attempt to similarly boost engagement with Malaysian netizens, the popular neighborhood indie manufacturing crew referred to as Grim Film changed into also engaged to similarly spread the importance of taking proactive movement thru a special “Be The Difference” video.
“We’re a technology that lives in an generation of social connectivity that's an interesting, exciting however also empowering phenomenon,” said Grim Film founder Jared Lee.
“As film-makers who're passionate and agree with within the strength of film we grabbed keep of the threat to percentage our contribution to the ‘Be The Difference’ campaign,” he delivered.
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