SEA smartphone sales hit 18mil units in Q1: GfK

  • Smartphone income generated nearly US$four.2 billion in Q1
  • Demand for Phablets surged to over 1.1 million devices

SEA smartphone sales hit 18mil units in Q1: GfKSmartphone take-up has surpassed the halfway mark in the ordinary handset market that consists of fundamental feature telephones, making up fifty five% in March 2014 across six South-East Asia markets, in step with new records from GfK.
 
The markets are Singapore, Malaysia, Indonesia, Thailand, the Philippines, Cambodia and Vietnam.
 
Smartphone income volume preserve to interrupt its own record month after month to mirror its persisted extraordinary growth of 43% within the first three months of this 12 months compared to the same period in 2013.
 
In cost terms, the gadget generated almost US$4.2 billion inside January to March this year, 25% greater as compared to a yr ago.
 
Gerard Tan (percent), account director for Digital World at GfK Asia stated demand for cellular handsets is stabilizing as indicated by way of the mild 2% increase in extent sales.
 
“But we preserve to peer consistent deepening of phone penetration on this place. More than half the marketplace today is contributed with the aid of smartphones and the trend might be sustained as the switchover in emerging markets takes priority,” he delivered.
 
The top three boom markets for smartphones in line with income extent in area one turned into Indonesia, Vietnam and Thailand, which mentioned sixty eight%, 59% and 45% multiplied sales respectively. Indonesia is also the biggest market with purchasers there shopping for over 7.three million units or -5th of the vicinity’s smartphones.
 
Tan referred to that the intensified penetration in Thailand and Vietnam turned into possibly driven through the 3G release closing year, which served as a catalyst, tipping purchasers in these countries towards the cellphone segment.
 
“At the same time, a combination of Chinese and neighborhood brands have penetrated into the phone marketplace of rising nations with very attractively priced fashions to appeal to the low-end phase, managing to transform those consumers who can not have the funds for the premium phones,” he delivered.
 
This obvious fashion is pondered by the truth that smartphones priced decrease than US$one hundred grew to become in the most powerful boom to come to be the most important contributing segment in greenback terms, accounting for over 30% in the first sector.
 
Meanwhile, phablets, or big smartphones with display screen length measuring over 5.6 inch have end up an increasing number of favourite. Over 1.1 million gadgets really worth a total of US$567 million were bought, with Malaysia and Indonesia being the largest markets for this region.
 
“Several popular international brands have formally announced the release of a number of flagship models inside the next two quarters of this year, and this could probably be maintaining consumers lower back from their purchases in anticipation of the new models.
 
“We can expect these occasions to play a primary contributing position in boosting the smartphone marketplace in addition across this vicinity to turn in yet any other stellar overall performance,” introduced Tan.

Related Stories: 

108mil+ phones bought in SEA, 42mil of them smartphones

Smartphones now make up greater than 1/2 of all cell smartphone income

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Keyword(s) :
GfK Gerard Tan Smartphone Sales Smartphone Market Phablets South-East Asia
Author Name :
Digital News Asia

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