Telco Deep Dive: It’s always sizzling in the telco space
On May 26, Digital News Asia (DNA) launched its first Deep Dive file, which checked out the telecommunications space in Malaysia. Over the following two weeks, we are able to be publishing the articles from the PDF document on our portal, plus different tales. To download the Telco Deep Dive, click on here. In this article, DNA founder Karamjit Singh takes a brief study the enterprise and explains the purpose in the back of the Telco Deep Dive document.
- Definitely shaping out to be ‘Year of Battles’ for telcos
- Changing customer behaviours and new technology
THE movement is heating up within the Malaysian telecommunications market.
This now not the primary time I have started a telco article with that line! I wager the action is forever warm within the Malaysian telco market, specially on the mobile front.
According to Malaysian Communications and Multimedia Commission (MCMC) statistics, as of Dec 31, 2013, Malaysia had more than forty two.95 million cellular subscribers, comprising 35.31 million pay as you go subscribers and seven.sixty four million postpaid subscribers. These numbers translate to a cell penetration rate of 143.6%.
The mature marketplace manner that the best way to increase market proportion is to seize it from competition.
No doubt that is what Celcom Axiata Bhd chief government officer Shazalli Ramly had in thoughts while he declared in March that 2014 turned into going to be a ‘Year of Battles.’ Mind you, this got here clean after the organization introduced it had crossed RM8 billion (US$2.5 billion) in sales for the first time.
Clearly no-one is taking it easy, no-one resting on their laurels and nobody expects any area to receive in the acute battles that lie beforehand for marketplace share, mind proportion, proportion of pockets and even, to cite Shazalli, “proportion of clients’ emotions.”
In April, senior brass from Ericsson’s management crew, which include leader executive officer Hans Vestberg, had been in Kuala Lumpur (KL) to signal a cope with Celcom, which goals to further enhance its network performance to deliver a advanced enjoy to its 14.6 million subscribers (MVNO subscribers blanketed) as at quit-2013.
I became fortunate enough to have interviewed two participants of its worldwide management group, and it turned into an enlightening chat. And yes, the ones are my fingers within the photograph in this web page.
Among the troubles we discussed was the truth that clients now rate the great of their cell revel in as being extra crucial than charge. It is the primary time this has passed off seeing that Ericsson began its annual Mobility Report 15 years ago.
Not to be outdone, Nokia too had its worldwide CEO Rajiv Suri in town in May, whilst over six hundred income executives from around the sector had been in KL for his or her global sales meeting. Naturally, Rajiv did his rounds with the telco chiefs in town.
And, no longer enormously, both companies additionally have commissioned reports that show how superior network overall performance ends in higher purchaser revel in and higher sales from customers.
When speaking approximately the telco region, communicate of spectrum is in no way a long way from the lips, and I am extremely joyful that a leading telco zone analyst corporation, UK-based totally Analysys Mason, has contributed an exciting piece dissecting the spectrum photograph in Malaysia, which include Telekom Malaysia throwing its hat in the ring too. Watch for that article within the coming days.
And naturally, no telco ‘deep dive’ may be entire without speaking about the effect LTE (Long-Term Evolution) technology could have in the marketplace, and here you may be keen to read Edwin Yapp’s upcoming article at the elusive commercial enterprise model for LTE.
I am additionally excited that the especially seemed management consulting firm, the Boston Consulting Group, has given DNA permission to hold a recent telco article it ran on its portal, which talks approximately a number of of recent ways telcos can monetise their center property in a digital world.
These include customer profiles and usage information on how and while we have interaction with the apps and capabilities on our smartphones. Look out for that tale too!
The manner we have interaction with our telephones has changed especially due to the fact a lot of us are actually shifting to or have moved to smartphones. And even if inside the minority, we're voraciously ingesting community resources, as evidenced through the comment from Maxis Bhd CEO Morten Lundal, who tells DNA that 98% of his corporation’s community visitors is facts primarily based, with voice and SMS making up the other 2%.
What’s fantastic here is that slightly over 50% of Maxis clients are nonetheless the usage of characteristic telephones in which voice and SMS are the primary features used. Clearly, smartphone customers are the drivers of facts and increase for telcos in Malaysia.
And video is a huge driver of this rapid statistics growth, as Lundal points out and as the Ericsson duo I met did too.
And I happened to sit down in on a presentation by means of a first-rate Hong Kong media group recently, in which its executives shared that watching video on smartphones become the second one maximum popular hobby among Hong Kong customers, at 69%. Only analyzing news at seventy two% changed into a greater famous interest on smartphones.
That percent simply is going to reveal too how a lot of information consumption has long past digital – which brings me to my final point, that this inaugural DNA Deep Dive is the first time a digital-most effective version special focus has been produced on the telco zone in Malaysia.
The DNA team felt pressured to supply one of these function as there are just too many interesting matters occurring in the area. We have also ignored a few tales in our PDF version, but you may capture all of these, in addition to the articles in our Deep Dive, beginning these days on www.digitalnewsasia.com.
I desire you benefit some thing out of the articles we've got prepare. Please percentage your comments with me at [email protected].
Related Stories:
Celcom CEO: 2014 might be the ‘Year of Battles’
Week in Review: Telco stories
Will LTE rescue cell operators?
Global 4G/LTE divide can be wide in 2019: Ericsson Mobility Report
Mobile broadband the largest possibility for telcos: Ovum
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