HP unveils expanded storage portfolio
- HP expands 3PAR StoreServ Storage, StoreAll Storage and StoreOnce Backup product services
- Product deliver date for Asia Pacific place is Dec 14 with rates now available
MAJOR announcements for its garage answers portfolio formed the primary day of Hewlett-Packard's HP Discover, the employer's exhibit generation occasion for enterprise and government clients taking area in Frankfurt, Germany.
Taking to the level, Dave Donatelli (above percent, center), HP's government vp and wellknown manager for its Enterprise Group, said that the storage market had gone through an splendid amount of exchange and hooked up storage designs from different providers now 15 to twenty-five years antique are facing legacy problems in handling the evolving demands of the market.
In 2011, HP announced Converged Storage to deal with legacy garage barriers uncovered through the boom of human statistics, infrastructure convergence and the emergence of IT-as-a-Service information centers.
Donatelli said that HP has loved yr-on-year boom of seventy five% in the 2012 economic 12 months for its 3PAR portfolio of garage answers and has garnered 1,two hundred new customers global. In addition, its StoreOnce Backup answer has enjoyed forty five% growth international within the past year.
The midrange market
David Scott (above p.c, proper), senior vp and wellknown supervisor of Storage for HP, shared further info of the corporation's storage portfolio, which seeks to cope with the challenge of dealing with fragmented garage complexities in IT environments.
“HP’s vision is considered one of polymorphic simplicity, which means we are searching for to supply architectures which give simplicity in many shapes and forms with a unmarried device structure for number one garage, and information safety, and which scale from the midrange to the excessive give up, and that have a commonplace approach to dam, record and object-primarily based applications," he stated.
A key thrust of the organisation's storage portfolio is the advent of the HP 3PAR StoreServ 7000 Storage, a midrange quad-controller platform offering Tier 1 garage availability from 3PAR, which HP received in 2010.
The StoreServ 7000 machine is available with HDD and SSD, with the all-SSD capable of appearing greater than 320,000 enter/output operations in line with 2d.
In addition, 3PAR Priority Optimization permits customers to manage the overall performance of individual applications to guarantee first-class of provider with the aid of quantity, software, or tenant.
The StoreServ 7000’s controller software can also be non-disruptively upgraded without requiring more software program via HP 3PAR Persistent Ports. 3PAR Peer Persistence has first of all been qualified for VMware vSphere environments and offers failover within or between records centers without disruption to the host running machine.
It also comes with local thin provisioning capability, as well as number one records deduplication and encryption for records in flight and at relaxation.
Scott stated that with this new addition to the portfolio, it drastically expands 3PAR's addressable market, allowing HP to tap into what's a worldwide marketplace worth US$eleven billion.
Other additions to the Converged Storage portfolio encompass:
- HP StoreAll Storage, a exceedingly scalable platform for object and record records access which provides a simplified surroundings for huge records retention and cloud garage that reduces the need for extra directors or hardware.
- HP StoreAll Express Query, created through HP Labs, a metadata database that permits clients to behavior search queries 100,000 times quicker than preceding file device search techniques, facilitating informed enterprise decisions primarily based on the most modern information.
- Integration with HP Autonomy Intelligent Data Operating Layer (IDOL) which offloads processing tasks to HP StoreAll, so analytics can be unexpectedly carried out with greater cutting-edge facts and using less computing hardware.
- Additional integration with HP StoreAll and HP Autonomy Consolidated Archive, as well as certification of different independent software vendor applications; provides secure, long-time period retention of virtual assets.
- HP StoreOnce 2000 and 4000 Backup for small and midsize agencies, with help for HP StoreOnce Catalyst software program, which affords efficient records motion and high-overall performance deduplication to lessen records safety fees in faraway sites and records centers. HP claims that the brand new models perform backup operations up to 3 times quicker at a 35% decrease price than the closest aggressive device.
- StoreOnce 2000 and 4000 Backup structures which presents statistics motion and deduplication to lessen information protection prices in far off sites and records facilities.
To help clients optimize their funding and create the right surroundings for their companies, HP additionally introduced new offerings which includes:
- Technology offerings that help optimize HP StoreOnce performance and velocity transition from HP Enterprise Virtual Array to HP 3PAR Storage.
- HP Financial Services Capacity on Demand software facilitates customers reply to unpredictable needs and right away gather storage beyond baseline ability.
- HP Storage Management Services integrate HP 3PAR StoreServ, HP StoreAll and HP StoreOnce Storage to provide HP’s new storage generation to corporation clients with systems control expertise and operational pleasant practices.
Game plan for Asia
In a one-one-one interview with Digital News Asia (DNA), vice president of HP's Storage Division for Asia Pacific and Japan Mike Prieto (p.c) said that the employer ranked fourth in market percentage for the region, with eleven% of the pie, according to figures from IDC.
Prieto highlighted that whilst the organisation has been strong with its low-give up garage answers, with a 22% marketplace share for the place, it's been the excessive-stop garage market that the organization has historically struggled with, claiming only 2% market proportion at the back of EMC, IBM and Hitachi Data Systems.
However, considering the fact that the purchase of 3PAR, it has commenced seeing accelerated growth rates for that precise garage section.
When requested what the method can be for Asia for its refreshed garage portfolio, Prieto stated that the plan became “very simple," adding that HP is in a superb role to seize the midrange market.
“We have a leading platform providing cutting-edge structure that's most effective 10 years antique, and we are growing at a far quicker price than other providers who've structure designed two decades ago, for a one-of-a-kind international,” he stated.
“In today’s environment it’s all about unpredictability so what we’re doing is bringing down all of the characteristics from 3PAR to the mid-tier; no other seller is doing that,” he introduced.
The StoreServe 7000 series is likewise intended because the successor for HP's big Enterprise Virtual Array (EVA) deploy base, which has to this point been filling the space in midrange garage solutions.
“We going to continue to assist our EVA -- however, we also are going inspire our clients to improve which will experience the benefits of a leading storage platform. That’s why we've built-in capability to allow customers to migrate non-disruptively from EVA to StoreServe 7000,” said Prieto.
When requested how the HP’s garage mantra of “polymorphic simplicity” might play out in Asia, Prieto admitted that he isn't always sure if it is going to resonate well in the place.
“I’ll have to talk about with my advertising oldsters about how we relay that message in Asia. But I assume regardless, we have a brilliant tale to inform,” he said.
Prieto also shared Malaysia specially has been one in every of HP’s strongest markets in the location for its garage answers.
“Malaysia’s been properly for us; we’ve always been one or within the market, interchanging positions with EMC. The storage market is particularly mature and we’ve visible correct growth. HP’s got a good logo and a whole lot of dependable clients within the usa,” he said.
Prieto additionally stated that the united states’s ongoing pressure to be a local facts center hub and the growth in 1/3 birthday celebration carrier carriers performs to the enterprise’s gain. “Globally, 8 out of the pinnacle 10 cloud provider companies are HP clients.”
The HP StoreServ 7200 starts offevolved at US$20,000 and HP StoreServ 7400 starts offevolved at US$32,000. HP Priority Optimization could be to be had in 2013.
The StoreOnce 6200 Backup systems has a starting fee of US$250,000. HP StoreOnce 2000 Backup structures start at US$10,000 and HP StoreOnce 4000 Backup systems start at US$30,000. HP StoreOnce Catalyst Software licenses start at US$500. StoreAll Storage is expected to be to be had globally on Dec 20, at US$zero.ninety one consistent with GB.
In terms of availability for APAC, Prieto shared that the delivery date for the up to date portfolio with be Dec 14.
“Up to now, we ought to only offer quotes under non-disclosure agreements but after this announcement, we will now quote every person,” he stated.
More reviews from Gabey Goh of Digital News Asia on HP Discover in Frankfurt, Germany:
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