Kluje signs on Singapore’s most famous ‘contractor’ Phua Chu Kang

  • Kluje.com enables home-owners discover appropriate contractors and enables contractors get jobs
  • Mediacorp actor Gurmit Singh and his trademark comedy icon to offer advertising and marketing help

Kluje signs on Singapore’s most famous ‘contractor,’ Phua Chu KangKLUJe.cOM, the online platform to locate better nice contractors, has signed up the great ‘contractor’ in Singapore, Johor Baru, and some say Batam: Phua Chu Kang.
 
With his signature yellow boots and unmistakable capabilities, comedy icon Phua Chu Kang (PCK), performed by means of Mediacorp actor Gurmit Singh, is certainly the maximum recognisable (albeit fictitious) neighborhood contractor.
 
In a cope with Mediacorp, Kluje.com might be able to assume Phua Chu Kang's support in advertising and marketing its offerings, the startup stated in a declaration. Financial terms have been now not disclosed.
 
“When planning our marketing approach, we wanted to discover a public individual with extensive enchantment that might constitute our enterprise – PCK proved to be best!” stated Kluje (stated kloo-jay) chief executive officer Jamey Merkel.
 
Together with Mediacorp radio station Lush ninety nine.5FM, Kluje.com just wrapped up a fortnight-long radio and Facebook campaign to present away S$10,000 well worth of renovations. Contestants were asked to percentage why their house is in urgent want of upkeep and the excellent tale turned into chosen.
 
Already, the Mediacorp-Kluje partnership has shown large results, Kluje said. With over a hundred entries for the competition, this has caused a 20% increase in traffic to the website online and over S$100,000 really worth of jobs being posted within the equal period.
 
This is on top of growing the awareness of Kluje.com because the superior preservation web page in Singapore, which has received properly over S$three,000,000 really worth of jobs published within the ultimate six months, the organization claimed.
 
[S$1 = US$0.80]
 
Kluje.com was released to discover suitable contractors, compare quotes and examine customer evaluations before embarking on the house improvement assignment.
 
For contractors, there is a simple month-to-month membership rate of S$19.ninety nine. The contractors will also pay a lead cost (beginning from S$1), that's determined through the scale of the house owner’s finances.
 
Kluje will attention on Singapore and could preserve a completely engaged eye on South East Asia via its headquarters in Singapore (a part of tech startup accelerator GHX).
 
With about 1.12 million families in Singapore and at the least 2 hundred million greater inside the area, domestic maintenance is a multibillion-dollar and growing industry, Kluje said, adding that it plans to take a “Don't Play, Play” attitude at the local market and eventually to increase into the location.
 
“Don't Play, Play” is a PCK signature word.
 
Related Stories:
 
Gilcrux Holdings’ domestic development portfolio company Kluje.com launches
 
Dell’s converged infra answers: Best in Singapore, JB and Batam
 
 
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Keyword(s) :
Kluje Mediacorp Gilcrux Holdings GHX Home Improvement Phua Chu Kang PCK Jamey Merkel
Author Name :
Digital News Asia

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