Motorola Solutions expands retail portfolio
- WiNG five Secure Access and AP 6522 now to be had for outlets
- Part of Motorola’s Future Vision of Retail, meant to help brick-and-mortar outlets develop their in-store sales
MOTOROLA Solutions has announced the supply of WiNG 5 Secure Access and AP 6522, aimed toward assembly the wishes of outlets, the enterprise said in a statement.
The new solutions are consistent with the exploding reputation of Wi-Fi-enabled tablets and smartphones, which can be empowering today’s shoppers with the capacity to save online at the same time as in a retail store.
Ong Beng Hui, senior manager, Enterprise Strategic Accounts for Motorola Solutions Malaysia, stated the organization can now offer a super cloud-based totally secure visitor get admission to option to Malaysian outlets considering in-store Wi-Fi and BYOD (Bring Your Own Device) options for buyers and employees.
“By combining a client’s social networking profile with our Wi-Fi analytics answer, stores can assess a shopper’s activities and behavioral patterns and turn meaningful information into engagement possibilities,” he brought.
Retailers have long used wireless neighborhood vicinity networks (WLAN) for their inner use; but studies with the aid of Motorola Solutions shows that fifty six% of US-based shops are planning to offer visitor access to consumers inside the next 5 years as one of the approaches to enhance the client experience.
Retailers want to offer easy and stable connections to their customers, attractive them with product critiques and in-save coupons, even as gaining valuable insight and offering a better buying enjoy.
Motorola’s WiNG five Secure Access is a cloud-based answer that addresses provisioning demanding situations for outlets and businesses today: Secured guest get entry to and BYOD.
It combines 0-contact on-boarding of the widest range of customer smartphones with bendy authentication methods, together with Facebook, Google and LinkedIn, while securing the connections with a Wi-Fi Protected Access (WPA2) encryption, which guarantees shoppers’ connections and transactions are stable.
Combined with Secure Access and Motorola’s Wi-Fi analytics solution, it is touted to provide shops insight into shoppers’ browsing behavior and online hobby.
The observe additionally confirmed that 77% of US-based outlets are planning to connect shoppers’ on-line sports with what they do in the shop, making the customers’ ability to fast and easily utilize the visitor network essential.
The new AP 6522, is supposed to help stores deal with the growing wide variety of Wi-Fi devices and bandwidth-heavy packages so that it will be connecting to the wireless network due to this new era.
It is a multipurpose get entry to factor designed to decrease the fee of deploying and running a secure, reliable 802.11n WLAN. With its WiNG 5 intelligence, this access point gives high throughput in conjunction with direct forwarding, security, high-quality of services and site survivability.
As part of Motorola’s Future Vision of Retail, these give up-to-cease answers are supposed to help brick-and-mortar stores grow their in-keep sales, live aggressive with on-line options and reduce the quantity of customers who are “showrooming” – the practice of examining merchandise in a brick and mortar retail keep with out buying it there, then purchasing online to find a lower fee.
To study the whole research document, titled What’s Driving Tomorrow’s Retail Experience? [PDF Document], click on here.
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