Digital wave spurs demand for video encoders: Frost

  • Broadcasters introducing top rate carrier to compete with pay-TV and OTT content
  • How carriers can deal with price pressures and varying customer necessities
Digital wave spurs demand for video encoders: Frost

NETWORK upgrades, digitisation in emerging economies and insurance of critical stay activities, as well as focus on video excellent and bandwidth performance, have lent impetus to the worldwide broadcast and digital terrestrial television (DTT) video encoders market.
 
The market will keep growing regularly as the advent of excessive performance video coding (HEVC) disrupts network improve strategies and new providers compete strongly with traditional vendors to provide a differentiated answer, said Frost & Sullivan.

New analysis from the studies company, Global Analysis of the Broadcast and DTT Video Encoder Market, found that the marketplace earned revenues of US$321.9 million in 2013, and that is anticipated to attain US$505.4 million with the aid of 2018.

“Broadcasters are introducing top rate channels and services in a bid to compete with pay-TV and over-the-pinnacle content, thereby fuelling demand for superior video encoders,” said Frost & Sullivan virtual media enterprise analyst Prayerna Raina.
 
“Emerging international locations will witness the highest increase on this marketplace, even though emphasis on growing the variety of HD channels and ultra-HD within the mid- to-long term will open up new revenue streams in absolutely digitised economies,” she delivered.

Since countries are at distinct ranges of network migration, the check for worldwide vendors is to fulfill the various customer desires by means of imparting multi-layout, high performance, low-fee and future-proof solutions, Frost & Sullivan said.

Furthermore, in an intensely aggressive marketplace in which new companies are correctly addressing community transition demanding situations, it's miles imperative for set up providers to proactively build products with customisation talents that also can be expanded to new codecs.
 
Additionally, encoder providers should respond to tendencies that might impact their product evolution strategy, consisting of migration to IP (Internet Protocol) backhaul, leaner distribution/ backhaul networks, and deployment of give up-to-give up answers.

“As broadcasters prepare to offer stay transmission of key carrying and political occasions over the following 5 years, growth possibilities inside the contribution, distribution, backhaul and DTT segments can't be overlooked,” said Prayerna.
 
“With broadcasters trying to transition their network prices consciously, help for multiple codecs, in addition to software and field upgrades could be essential to gain marketplace percentage within the coming years.”
 
To get complimentary get entry to to more data on this research, cross right here.
 
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Keyword(s) :
Frost & Sullivan Prayerna Raina DTTB Video Encoders HDTV Market Research
Author Name :
Digital News Asia

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