Nokia’s struggle an ominous sign for Pikom?
- Chairman of the national ICT association acknowledges the task it faces
- Looking to reposition its Digital Lifestyle Expo as the feasible answer
IT is the country wide ICT affiliation however if you had heard Woon Tai Hai on the day of our lunch interview currently, you'll have concept Pikom changed into the national IT outlets association.
Woon need to have stated PC Fair and IT outlets at least a dozen times. Clearly it is a top-of-thoughts trouble with him and his fellow committee individuals. After all, the days of this coins cow, which Pikom has rode directly to become the most lively and outstanding countrywide ICT association in Asia, are coming to an stop.
Almost at their wits quit too, are a collection of IT stores who brazenly query the price of them closing in Pikom and who're threatening to interrupt away – all due to the fact they're struggling to earn a respectable living promoting PCs.
Change is simply inside the air.
Woon senses it and so does his committee. The query is, what replaces PC Fair? Can Pikom do its personal pivot and capture the subsequent massive consumer wave? Does it even need to? Has it sufficient inside the kitty to put money into different contraptions which deliver it decent returns that it is able to live to tell the tale the end of PC Fair?
Because the quit will come. The word PC itself tells you that. The global is all about mobile now, represented by means of smartphones and drugs. Both are segments wherein Pikom's IT stores are, at quality, fringe players. The dynamics of this section are distinct too, as opposed to how PCs are bought.
The telcos are the important thing players right here. Most cellphone consumers have a tendency to shop for their phones through bundled applications direct from the telcos. No IT retailer in sight right here. And no telco booths at PC Fair hawking their telephone packages either, though they're there to push their broadband applications and dongles.
The days of IT stores offering the first-class deals at PC Fair are lengthy gone too. The likes of Best Denki, Harvey Norman, YHS Electrical are all capable of offer consumers outstanding offers with their own promotions. This is contemplated in the decrease attendances at PC Fairs the past few years.
Beyond imparting a car because the lucky draw (percent) to entice clients to the recently ended PC Fair, Woon recognizes that Pikom has a large mission beforehand in making the proper call to find the subsequent wonderful patron wave.
Pikom has genuinely diagnosed ‘virtual life-style’ as this wave but its past three Digital Lifestyle Expos have no longer been as successful as Pikom had was hoping, and it's miles seriously looking to reposition this expo.
With the market intelligence of all its members, many of them successful tech companies run through entrepreneurs and multinationals, really Pikom can have enough of a sense of the future to reposition its Digital Lifestyle play?
But then after I take a look at Nokia, I additionally assume, “Surely all of the clever human beings at Nokia can find the proper method and reposition the suffering organisation.”
But up to now they haven’t. Is this an ominous signal for Pikom?
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