Samsung Electronics voted the No 1 brand in Asia

  • Beats out Sony and Apple at No 2 and 3 respectively
  • 6 out of the 10 pinnacle manufacturers are era businesses
Samsung Electronics voted the No 1 brand in Asia

SAMSUNG Electronics has been named the nice and most depended on logo in Asia for the 1/3 consecutive yr, in step with consequences from ‘Asia’s Top a thousand Brands’ annual online survey conducted by means of Campaign Asia in collaboration with Nielsen.
 
Sony regained 2nd function after conceding to Apple in closing 12 months’s survey. Samsung came pinnacle in 10 of the thirteen markets surveyed (Australia, China, Hong Kong, India, Indonesia, Korea, Malaysia, Singapore, Thailand and the Philippines), Campaign Asia said.
 
The pinnacle 10 brands endured to give little ground. Six are technology brands (five fairly lively within the phone category), it brought. Campaign Asia additionally said it might be liberating usa-particular effects over the following couple of weeks to its subscribers.
 
The ranking – which aggregates views throughout 14 fundamental product categories such as automotive, retail, F&B (food and beverage) and client electronics – is based totally on customer insights, and gives a clean degree of the maximum pretty appeared brands nowadays, Samsung Electronics stated in a assertion.
 
“As Samsung continues to grow, we remain committed to driving product innovation and immediately enticing clients on a deeper stage,” stated Irene Ng, vice chairman of advertising at Samsung Electronics South-East Asia.
 
Samsung said that over the last several years, the emblem has focused on five anchor pillars: Continuous product innovation; deep consumer know-how; engaging customers thru their passions; direct purchaser interplay across multiple touchpoints; and network engagement via company citizenship.
 
“If you appearance lower back via the beyond 11 years of Campaign Asia-Pacific’s Top Brands take a look at, you may tune Samsung's journey to the top of the listing,” said Campaign Asia-Pacific dealing with editor Jason Wincuinas,
 
“The company has genuinely made robust inroads with Asia's purchasers and with the growing importance of the location as a primary global market, maintaining a strong top-of-thoughts function right here holds massive importance from a business attitude,” he delivered.
 
Survey method
 
Asia’s Top one thousand Brands aggregates records from a web survey advanced with the aid of Campaign Asia-Pacific and worldwide records and insights provider Nielsen. The have a look at explores purchaser attitudes in thirteen markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
 
Research is based on a total of four hundred respondents in each market, except India and China in which contributors variety 800 and 1,2 hundred respectively. To be representative of marketplace populations, survey quotas goal age, gender and month-to-month family income.
 
The look at encompassed 14 principal classes (alcohol, financial offerings, automotive, retail, restaurants, meals, beverage, purchaser electronics, computer hardware, computer software program, courier offerings, media and telecommunications, travel and enjoyment, and family and personal care) and seventy three sub-categories.
 
Related Stories:
 
Samsung at CES: Diversification the important thing to increase
 
Among non-English speakers, Samsung edges out Apple
 
Malaysian consumers rank Google as their favorite logo
 
New branding for Acer because it seeks to convert itself
 
 
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Keyword(s) :
Branding Samsung Campaign Asia Irene Ng Jason Wincuinas
Author Name :
Digital News Asia

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